Brands are now under increasing pressure to take sustainability more seriously
According to Inside Retail and Klarna’s Going beyond: New insights for retailers embracing sustainability report, 78 per cent of participants believe that the behaviour of a brand is as important as what it sells. Meanwhile, 71 per cent believe that brands have a responsibility to make a positive change in the world and 68 per cent indicated that brands need to act as leaders in driving positive social and environmental change.
According to the report, there are four main reasons why consumers start shopping with a new retailer based on its positive impact activities:
- The retailer’s values aligned with the shopper’s personal values (63 per cent);
- The retailer’s approach was authentic and consistent (48 per cent);
- The shopper felt the retailer helped them be a more conscious consumer (39 per cent); or
- The retailer championed causes that were personally important to the shopper (36 per cent).
That’s why Oki Koki is so popular 😊