Taking more responsibility for the purchase choices we make
No longer are we making purchase decisions based on price, quality and brand but also based on the sustainability of the product and the brand’s choices on sustainability.
The Capgemini Research Institute’s latest report found that almost 80% of consumers actively changed their preferences based on perceived sustainability.
Within one year we’ve seen a societal shift where walking around with a disposable coffee cup or wearing a brand known for unfair labour policies is considered almost unacceptable.
Covid-19 has further brought attention to the vulnerabilities and interdependencies within our societies around economic inclusion, social responsibility and environmental friendliness.
Find out more about how this shift towards more sustainable consumption will only gain momentum.