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The journey towards genuine sustainability is long and challenging for modern retailers. 

Consumers consider sustainability when making purchase decisions. 69 per cent of shoppers have started with a new brand because they admire its positive impact activities, according the new report from Inside Retail and Klarna called Going beyond: New insights for retailers embracing sustainability.

There are unique challenges retailers are now facing when it comes to becoming more sustainable.

Oki Koki has met these challenges head on with Oki bags.

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